Rudie Lion, SmithersPira04.22.15
The transactional card market is forecast to grow at an average annual growth rate of 10.5% in market value terms between 2014 and 2019. The total number of units for the transactional market is set to grow at an average annual growth rate of 5.3% for total units to 2019. Clearly, market value growth is outpacing unit growth, indicating an increase in unit value triggered by the global move towards IC chip-enabled cards.
The overall unit volume of transactional cards covered in our report, “The Future of Transactional Cards to 2019.” This volume is dominated by North America and Asia, together responsible for around 77% of the annual volume. In 2009, North America was the leading market, but the forecast is that it will be overtaken by Asia in 2019. The largest market segment in North America is gift cards, while in Asia it is debit cards.
North America and the EU remain the most mature payment cards markets, accounting for more than two-thirds of global f
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