David Savastano, Editor01.11.12
There has been growth throughout the RFID field, as the use of tagging in areas as diverse as airport luggage, concerts, cold chain management and toll ways show growth. IDTechEx places sales of RFID to have reached more than $5 billion in 2010, with much more growth expected. The largest potential market is item level tagging, and more retailers are showing interest in utilizing RFID systems.
There are countless examples of the retail market using RFID in innovative ways. One of the most interesting examples is the new Coca-Cola Freestyle machine, which allows customers to essentially make their own sodas by combining a number of flavors and syrups. RFID chips supplied by Impinj monitor the more than 100 flavors to determine when refilling is required; Burger King is launching more than 800 of these machines and recommending that its more than 7,000 franchises all use Freestyle machines.
As a result of this growth, there are financial moves in place within the RFID marke
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