There are countless examples of the retail market using RFID in innovative ways. One of the most interesting examples is the new Coca-Cola Freestyle machine, which allows customers to essentially make their own sodas by combining a number of flavors and syrups. RFID chips supplied by Impinj monitor the more than 100 flavors to determine when refilling is required; Burger King is launching more than 800 of these machines and recommending that its more than 7,000 franchises all use Freestyle machines.
As a result of this growth, there are financial moves in place within the RFID market. UPM RFID, part of UPM-Kymmene C
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