David Savastano, Editor08.21.13
Kickstarter is an interesting way to get projects into the eye of potential investors. By pledging certain levels of money, as low as $1, investors get an item in return and the company gets some funding. Kickstarter has had some million-dollar successes.
In a unique merging of Kickstarter and printed electronics, Novalia is utilizing a Kickstarter campaign (http://www.kickstarter.com/projects/839415566/novalia-drum-poster) to raise £40,000 ($62,500) to go into limited production on two fully functional printed items, a Drum Poster with capacitive touch and a Switchboard system that connects to apps. The pledges from Kickstarter will fund the set up and production of the first print run.
The Kickstarter funding has raised nearly 20% to date, and ends on Aug. 28.
• For a pledge of £20, Novalia will send the investor a printed Switchboard controller and a download of the app.
• For £50, Novalia will send the printed Drum Poster, either as a st
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