David Savastano, Editor01.17.18
The retail environment has changed dramatically in the age of the Internet. Consumers want what they want when they want it, which puts additional stresses on traditional brick and mortar stores. The convergence of physical and locations into an omnichannel retail environment requires retailers and brand owners alike to know what they have and where they have it. This sounds simple, but if the product isn’t on the show floor or the sales associate does not know where to get it, the item can’t be sold, and the consumer will go somewhere else.
More than 35,000 attendees, including leading brand owners and retailers, headed to the Javits Center in New York City for NRF 2018: Retail’s Big Show from Jan. 14-16. They saw an array of new technologies, including hardware and software that can provide new insights for users.
RFID is a major tool that helps brand owners, retailers and consumers alike gather information. Brand owners can learn more about what s
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