New calendar emphasizes smart packaging capabilities, linking users to ‘Making of’ video, web page, Instagram and more content.
David Savastano, Editor02.20.19
The use of Near Field Communication (NFC) is becoming much more ubiquitous. With Apple finally joining Samsung and the other NFC-enabled smartphones, NFC can reach virtually anyone who has a smartphone, allowing brand owners to communicate with the consumer by connecting them to web sites, videos, loyalty programs and much more.
Diamond Packaging, an award-winning folding carton manufacturer headquartered in Rochester, NY, is no stranger to developing innovative projects. In particular, Diamond creates an annual calendar that serves as a showcase for its talented team. For example, two years ago, the company created an incredible grandfather clock. This year, Diamond Packaging’s team created an eye-catching calendar, full of colorful, intriguing printing and converting techniques from embossing and cold foil to UV and more, with the addition of an NFC-enabled tag created by Thinfilm Electronics.
Dennis Bacchetta, director of marketing, Diamond Packaging, said that t
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