David Savastano, Editor02.20.19
The use of Near Field Communication (NFC) is becoming much more ubiquitous. With Apple finally joining Samsung and the other NFC-enabled smartphones, NFC can reach virtually anyone who has a smartphone, allowing brand owners to communicate with the consumer by connecting them to web sites, videos, loyalty programs and much more.
Diamond Packaging, an award-winning folding carton manufacturer headquartered in Rochester, NY, is no stranger to developing innovative projects. In particular, Diamond creates an annual calendar that serves as a showcase for its talented team. For example, two years ago, the company created an incredible grandfather clock. This year, Diamond Packaging’s team created an eye-catching calendar, full of colorful, intriguing printing and converting techniques from embossing and cold foil to UV and more, with the addition of an NFC-enabled tag created by Thinfilm Electronics.
Dennis Bacchetta, director of marketing, Diamond Packaging, said that t
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