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    Online Exclusives

    Mammut, Smartrac Show Power of NFC

    The ability to connect with consumers leads sporting goods leader to implement NFC in nearly its entire portfolio.

    Mammut, Smartrac Show Power of NFC
    Mammut Connect. (Source: Mammut)
    Mammut, Smartrac Show Power of NFC
    Smartrac Circus Flex NFC tags
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    David Savastano, Editor11.13.19
    There are many advantages to implementing RFID and NFC into product lines. Most frequently, inventory benefits are cited as a key reason. However, for some innovative brands, the ability to connect and communicate with their customers is particulrly important.
     
    Such is the case with Mammut Sports Group AG, a major Switzerland-based outdoor brand. At NRF 2019: Retail’s Big Show in New York in January 2019, Mammut and its partner Smartrac showcased Mammut’s integration of NFC tags, software and enabling technology into some of its products. Mammut embedded Smartrac Circus Flex NFC tags, equipped with the NXP NTAG 213 IC, into some of its outdoor products. Now, nearly a ye

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    Stay ahead of the fast growing field of flexible and printed electronics, an emerging industry that promises to revolutionize the methods in which electronic components and systems are manufactured. Flexible and printed electronics covers smart packaging and labels, sensors and wearables, solar cells, displays and lighting, batteries, medical devices, military equipment, and much more.

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