David Savastano, Editor11.13.19
There are many advantages to implementing RFID and NFC into product lines. Most frequently, inventory benefits are cited as a key reason. However, for some innovative brands, the ability to connect and communicate with their customers is particulrly important.
Such is the case with Mammut Sports Group AG, a major Switzerland-based outdoor brand. At NRF 2019: Retail’s Big Show in New York in January 2019, Mammut and its partner Smartrac showcased Mammut’s integration of NFC tags, software and enabling technology into some of its products. Mammut embedded Smartrac Circus Flex NFC tags, equipped with the NXP NTAG 213 IC, into some of its outdoor products. Now, nearly a year later, Mammut is happy with the results, and is planning on enabling NFC throughout its portfolio.
Tim Hegglin, head of corporate communications, Mammut Sports Group AG, said that the ability to connect with consumers allow the company to better serve their customers.
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