"Brands will always look for ways to connect and engage with consumers, especially through mobile," said TJ Palladino, shopper marketing manager at Kraft Heinz.
Anthony Locicero, Associate Editor01.28.20
Recently, Identiv, Inc. collaborated with NXP Semiconductors, TPG Rewards, and Kraft Heinz to create the “Find the KRAFT Golden Singles” reward scratch game, powered by Identiv’s NFC-enabled tag and NXP’s NFC NTAG connected solution – and won a 2019 IoT Integration Award.
Identiv’s NFC-enabled tags were embedded into KRAFT Singles 24-count instant redeemable coupon labels, which were available only at Walmart.
"Walmart gave KRAFT Cheese premium floor space due to the excitement around NFC and even increased the number of stores participating in the promotion," said Shaun Stigall, director, Strategic Accounts at Identiv. "Additionally, early results show a correlation between stores with an increased sales lift in that particular product and the stores that feature the NFC program."
"It took our team roughly 9 months to work through the complexities of bringing this first-of-its-kind test to market," said TJ Pall
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