David Savastano, Editor11.11.20
Despite offering numerous benefits throughout the supply chain, the smart packaging market has yet to take off for flexible and printed electronics. RFID has been the most successful use of smart packaging technology in terms of connecting customers to the brands and allowing retailers to better handle inventory. The ability to authenticate is also an important benefit.
“There is the continued use of smart packaging to enhance direct-to-consumer marketing, resulting in more targeted brand promotion and better consumer experience,” said PragmatIC CEO Scott White. “But increasingly the focus seems to be on other objectives such as sustainability (e.g. improving recycling outcomes), provenance (authentication and supply chain traceability), and operational improvements (inventory management and supply chain efficiency).”
“New printed sensor innovations are key for brand owners and we expect much more of this will develop in t
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