David Savastano, Editor02.03.21
In March 2020, Avery Dennison completed the acquisition of Smartrac Group’s RFID transponder business, which was first announced in November 2019. The acquisition combined two major players in the RFID tag field; generally speaking, Avery Dennison is particularly strong in the retail space, while Smartrac has been developing tags for the industrial market in addition to its retail and NFC offerings.
With the NRF’s Annual Big Show moving to a virtual platform for its January 2021 program, Avery Dennison hosted a virtual booth, highlighting its latest advances in RFID and NFC.
Amir Khoshniyati, head of NFC business for Avery Dennison Smartrac, discussed these new products, as well as what the company is seeing in the RFID space in light of the COVID-19 pandemic. Khoshniyati noted that consumers are moving toward buying their products online, which plays to the strengths of RFID.
“What we’ve been seeing across the board is that pe
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