David Savastano, Editor11.12.19
Smart packaging is one of the most intriguing use cases for flexible and printed electronics. The ability to communicate between brand owners, retailers and customers offer everyone benefits. There have been successful retail projects, such as with specialty liquors and personal care products, but widespread adoption remains elusive. Still, there are signs that more widespread adoption is coming.
Harman Vorenkamp, head of product development BU Tobacco, managing director, MMP Premium Printing Center GmbH, said that his company is in development for different needed parts for smart packaging. “We are working with partners who are under NDA and we are not able to share something for the moment,” he added. “The biggest challenge is good barrier layers to print. It will be more and more important for IoT and marketing reasons.”
“Most projects are still driven by marketing campaigns, e.g. with flexible EL or OLED lighting included in the package or for cu
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