It seems more products featuring printed and flexible electronics are reaching commercialization. Equipment manufacturers reported growth – “particularly with the global demand for low-cost, energy-efficient, thin and flexible consumer electronics,” according to Laurie Panico, MARCOM manager, XENON Corporation. “The end game for any printed and flexible electronics project or product should be commercialization and mass adoption for return on the investment,” Tim Luong, CERADROP national sales manager, said. “The markets are definitely more active now than they have ever been in terms of commercializing projects involving flexible or printed hybrid electronics,” NovaCentrix’s chief marketing officer Stan Farnsworth added. KEY Markets The most important areas of growth, according to Coatema VP Thomas Kolbusch, are the automotive and healthcare fields, with consumer electronics being a close third. Additionally, the textile mark