These findings support Zebra’s One Store, One Experience campaign - focusing on brand experience, delivery and fulfillment, loyalty, big data and store mobility to transform the connected customer experience. With higher customer expectations, retailers acknowledge that the role of technology has never been greater.
The study identified that more than one-third of shoppers (34%) believe they are better connected to real-time information than in-store associates. Meanwhile, more than one-half (52%) value retailers who use technology to make the shopping experience more efficient. Fifty-two percent of shoppers “show-roomed” or looked at items in-store but purchased them online.
Nearly 2,000 shoppers were surveyed in the United States, Canada, Singapore, Australia, England, Italy, Spain, France, Germany, China, Japan and Thailand.