CAPTIVA will be showcasing how its dynamically illuminated printed eBanners not only attract attention and draw in audiences, but also engage them through interactive modules to increase brand awareness, loyalty and ultimately drive sales.
“In today’s digital world, innovation, differentiation and engagement are the keys to retail marketing. CAPTIVA is offering a completely new, large-format signage solution that blurs the line between print and digital and provides opportunities to create distinctive marketing campaigns through smart printed media,” said Judith Stewart, CAPTIVA’s president.
CAPTIVA’s flexible LED eBanner product can be customized in almost any size and shape, lending itself to a variety of unique retail applications, including being hung off ceilings, applied to curved surfaces, integrated into retail end caps and POS displays, or even retrofitted into retractable banner stands to create eye-catching pop-up stores.
CAPTIVA also powers the digitization of the customer experience through interactive modules that can be integrated to push or pull data, as well as engage audience through touch and sounds.