Laurel Brunner, Managing Director, Digital Dots12.02.15
Economic concerns, technological threat and uncertain futures have contributed to a crisis of confidence in print. Throw in rapidly changing market expectations and media choices, and you have an industry that’s been on the back foot for several years. But a reversal is underway. Print is reinventing itself to be more vibrant than ever, an energetic force in a multichannel communications world.
Years of turmoil have forced printers to refine their systems, minimise waste and maximise process automation and efficiency. Streamlined process management and being based on a renewable resource make print a highly sustainable, as well as effective, medium. Rising environmental awareness is encouraging environmentally smart media buyers to refocus on print.
Difficult Dynamics
The forces shaping today’s print industry and its sustainability are complex and often confusing for printers and their customers. Factors include electronic media, technological innovation,
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