PragmatIC CEO Scott White said that one of the major target application areas is smart packaging, in which the packaging incorporates electronic intelligence to communicate with the supply chain or the end consumer - either directly via on-pack displays, or indirectly via wireless protocols (e.g. RFID and NFC).
“Even in its simplest form, this provides significant added value, for example by allowing unique identification of an individual package, to automate inventory management or to link promotions to specific products,” White observed.
“However, the addition of sensors into the packaging allows a much wider range of useful functionality - allowing
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