David Savastano, Editor12.14.16
The ability to track data and provide consumers with added information and the ability to interact with brand owners are among the benefits that sensors are providing. As a result of the potential for the Internet of Things, where billions of sensors may ultimately be needed, companies are developing printed sensors. These sensors will be able to be mass produced at a price where consumers will not feel the impact.
PragmatIC CEO Scott White said that one of the major target application areas is smart packaging, in which the packaging incorporates electronic intelligence to communicate with the supply chain or the end consumer - either directly via on-pack displays, or indirectly via wireless protocols (e.g. RFID and NFC).
“Even in its simplest form, this provides significant added value, for example by allowing unique identification of an individual package, to automate inventory management or to link promotions to specific products,” White observed.
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