Using Novalia’s flexible electronics technology, attendees can play music by touching instruments on the posters.
David Savastano, Editor07.18.18
Flexible and printed electronics are popping up in many places and are catching the eye of consumers. During the recent Xerox Rochester International Jazz Festival, held June 22-30, 2018 in downtown Rochester, NY, concertgoers had their own opportunity to make music.
In this case, the music was connected by posters printed through the use of Xerox’s iGen printers, Novalia’s flexible electronics and graphic designers from Partners and Napier. The series of five posters featured circuitry that would produce sounds when the musical instruments on the posters were touched by attendees.
Lori Francis, director, global sponsorships, global experiential marketing for Xerox, said that Xerox is always looking for new ways to enhance the festival experience for the more than 200,000 attendees. Interactive posters were a promising idea.
“We began exploring the concept of interactive posters right after last year’s festival ended,” said Franc
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