David Savastano, Editor11.07.14
The traditional use for packaging is to catch the eye of the consumer. Brand owners went through many approaches along the way, from bright colors and metallics to unique shapes, all to draw attention to the product.
However, packaging can draw attention in other ways. Perhaps lighting can be set off, or sounds can be emitted if a person picks the package up.
Packaging can be used for so much more than just appearance. For example, what if the packaging can let the consumer know if the product inside has expired? What if the consumer can use the package to connect to more information? What if the pharmaceutical label can indicate that the medicine is counterfeit?
This is the essence of smart packaging. It is also a potentially lucrative market. In its study, “Global Active & Smart Packaging Market for Food and Beverage Industry to be US$ 23,474 Million By 2015,”
However, packaging can draw attention in other ways. Perhaps lighting can be set off, or sounds can be emitted if a person picks the package up.
Packaging can be used for so much more than just appearance. For example, what if the packaging can let the consumer know if the product inside has expired? What if the consumer can use the package to connect to more information? What if the pharmaceutical label can indicate that the medicine is counterfeit?
This is the essence of smart packaging. It is also a potentially lucrative market. In its study, “Global Active & Smart Packaging Market for Food and Beverage Industry to be US$ 23,474 Million By 2015,”
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