The intelliFLEX Innovation Alliance is the new name and new brand identity of the Canadian Printable Electronics Industry Association (CPEIA).
 
At CPEIA’s 2016 Annual General Meeting (AGM) in May, members granted the CPEIA and the Board of the Directors license to expand the technology scope and membership of the association to include flexible, hybrid and wearable electronics, as well as rebrand the association. The new name reflects the diverse but interconnected nature of the technology and applications for printable, flexible, wearable and hybrid electronics.
 
The name “intelliFLEX Innovation Alliance” emerged as the clear winner during a ballot vote at the 2017 AGM by all full and associate members in attendance.
 
Over the summer, the team has worked to develop the visual look and feel, an updated mandate and a new website.  As part of the transition, they also revamped its programs to focus on the five key challenges faced by members: manufacturing scale up, product development, global market access, talent acquisition and financing. These programs serve as accelerators for our industry growth.
 
“This new brand identity provides a better reflection of the diverse nature of flexible technologies that are at play both from a development and an applications perspective,” said Peter Kallai, president and CEO of intelliFLEX. “Many of our members were already involved in these tech domains, going well beyond our original mandate in printable electronics. This new brand and positioning helps us build a more inclusive and effective ecosystem to address the needs of the end-user verticals that best stand to benefit from the application of printable, flexible and hybrid technologies in North America and globally.”
 
With its expanded mandate, intelliFLEX covers several related technology areas beyond its original mandate in 2D large area and 3D printable electronics. These include new types of smart materials, related semiconductors, integrated circuits, flexible and wearable electronics, smart textiles, hybrid electronics and software.
 
As before, intelliFLEX remains focused on products and applications for Smart Packaging, Intelligent Buildings and Connected Homes, Aerospace and Defense, Automotive and Industrial Applications, Health and Wellness, Intelligent Documents, and Consumer Electronics.