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    Features

    Brand Owners See Benefits of Smart Packaging

    Use of NFC, RFID and other technologies allow brands to connect with consumers.

    Brand Owners See Benefits  of Smart Packaging
    Photo courtesy of YUNI Beauty.
    Brand Owners See Benefits  of Smart Packaging
    Photo courtesy of Kilchoman.
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    David Savastano, Editor11.09.18
    There has been a lot of discussions centered on smart packaging in recent years, and with good reason. The ability to connect brand owners with consumers is a major benefit for both sides.

    For example, YUNI Beauty founders Emmanuel Rey and Suzanne Dawson partnered with Thinfilm and Jones Packaging to integrate NFC tags directly into the secondary packaging of Shower Sheets and Chillax, two of its leading products.

    “There’s a call-to-action printed over the tag location that indicates to the consumer that he/she can tap the package with a smartphone to see product details and access more information and content – much more than what we’re able to display on the box itself,” Rey noted.    
       
    “With the direct connection, we can establish a one-to-one dialogue with consumers to tell our brand story, relay product information, provide application instructions, deliver news on other products, and give them an easy way to share all of this with their friends,” said Rey. “Our interactive packages – made possible by NFC tech

    Continue reading this story and get 24/7 access to Printed Electronics Now for FREE


    Stay ahead of the fast growing field of flexible and printed electronics, an emerging industry that promises to revolutionize the methods in which electronic components and systems are manufactured. Flexible and printed electronics covers smart packaging and labels, sensors and wearables, solar cells, displays and lighting, batteries, medical devices, military equipment, and much more.

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