PragmatIC announced that BSN, part of the Baoshen Group, has placed an order for its recently released ConnectIC products. This adds to an already strong order book for PragmatIC’s flexible integrated circuits that are the ideal solution for adding intelligence to mass-market consumer goods and packaging.
Founded in 1988, Baoshen Group is one of China’s leading packaging material suppliers for footwear, apparel, bags, furniture, cosmetics and accessories. They have an annual capacity of 7 billion print items and 1 billion RFID labels. BSN’s new Eprint line of RFID products are focused on anti-counterfeit solutions for fast-moving consumer goods (FMCG), online sales and pharmaceutical drugs, as well as consumer engagement and experience.
“We are delighted to build a relationship with Baoshen Group,” said Scott White, CEO of PragmatIC. “This new order for our novel ConnectICs re-enforces the attractiveness of our solutions to global companies who are enabling brands to protect their marque and connect with their customers.”
ConnectICs are targeted at market segments such as food and beverage, personal and home care, pharmaceutical and healthcare. With their thin and flexible form factor, they are suitable for plastic or paper inlays which will be imperceptible when added to labels or packaging. With integrated energy harvesting and designed for use with single layer antennas, ConnectICs are designed to minimize total system cost.
“We see rapidly growing demand in Asian markets for solutions to protect brands and consumers from counterfeit products both in store and online,” said Philip Calderbank, RFID consultant at BSN. “PragmatIC’s ultra-low-cost technology will enable us to roll out solutions to a much wider range of market segments than possible with conventional electronics.”