is supplying French fashion retailer MAJE with a new range of sustainable labels, made from recycled polyester.
MAJE is part of the SMCP Group, together with other fashion brands Sandro, Claudie Pierlot and de Fursac.
In 2019, SMCP signed the Fashion Pact, a global coalition of companies in the fashion and textile industry committed to improving their environmental impact. This includes three core goals: Stopping global warming, restoring biodiversity and protecting the oceans.
Checkpoint’s new sustainable satin care labels, made from recycled polyester, are manufactured in five different locations around the world: Turkey, India, China, Tunisia and Bulgaria.
On top of being made of recycled materials, the hand feel is very soft. All sites use the same raw materials, printing techniques and quality controls to guarantee a sustainable product with uniform branding, delivering consistency across all product formats.
“We chose Checkpoint as our partner because of the complexity of our labeling. Many years ago, our care labels consisted of 2 languages only, French and English," said Jean Loez, production director of the brand MAJE. "Today, due to our new international stores and the legal standards that we follow, we are using 24 different languages.
“Checkpoint is helping to manage the labeling process in an automated way, creating the layout instantly so that production can start immediately. SMCP has agile business cycles, so our labels must be produced in the shortest time possible at factories located close to our garment production facilities. This helps to reduce transport costs and lead time and improves carbon footprint."