Printed Electronics Now staff10.29.20
Henkel Adhesive Technologies offers broad material expertise, market know-how and partner network to support the commercialization process for smart printed electronics product solutions across various markets.
As of mid-October, the business unit has launched a brand-new online shop for a variety of ink and coating material samples.
This user-friendly platform, operated by e-commerce partner wolffstore GmbH, aims to simplify and accelerate the access to high-performance materials for business customers in this fast-growing sector.
The initiative is part of Henkel Adhesive Technologies’ digitalization strategy and aims to further expand its e-shop offering for industrial customers.
The online shop for printed electronics product samples provides a unique experience in comparing and selecting material solutions for smart applications. Users will find a broad overview and detailed information on key materials to effectively support their design challenges.
By collaborating with the e-commerce specialist and logistics partner wolffstore, customers also benefit from short shipment times: sample materials can be delivered within 72 hours in the EU.
With the online shop, Henkel wants to simplify and accelerate the customer access to its leading material solutions for printed electronics and to respond to the agile market requirements.
“With our new online shop for product samples we offer an efficient, user-friendly and customer-centric digital platform for business partners,” said Beate Grobben, marketing and EIMEA Business Development head for Printed Electronics at Henkel. “It enables 24/7 browsing and an easy ordering process from a growing selection of Loctite conductive and non-conductive ink as well as coating materials for different industry needs. This offers tremendous support for customers to speed up their design and prototyping phase in a rapidly growing market. We want to enable our customers to buy and test our materials in an easy and quick manner so they can print their electronics with Loctite. In the near future, we see a lot of potential to expand the online platform by offering technology solutions for other business areas as well.”
