David Savastano, Editor02.14.18
As the world tuned into the opening ceremonies of the 2018 Winter Olympic Games in South Korea, viewers saw the US athletes in red, white and blue parkas designed by Ralph Lauren.
What they didn’t know was that silver also played a role, in this case conductive silver and carbon inks used for printed electronics heaters designed by Butler Technologies (BTI) to keep the athletes warm in the frigid outdoors.
Actually, Butler Technologies had no idea that it was working on the U.S. Olympic jacket when the project first came up.
“BTI consistently builds strong relationships with our suppliers and customers,” a Butler Technologies spokesperson said. “As a result of our collaboration with a long-time supplier, DuPont, we were challenged to assist in the design and printing of a flexible, durable garment heater. Only after we were in the final design stages, was the end use, end customer revealed to us.”
Founded in 1990 by Will
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