David Savastano, Editor11.04.20
There has been a lot of interest in creating smart packaging , allowing companies to connect with consumers. RFID has been one success story; there have also been some interesting niche applications for printed and flexible electronics.
IDTechEx projects the market for electronic smart packaging to grow to $206 million in 2025. IDTech CEO Raghu Das noted that interest continues to grow.
“We’re certainly seeing more interest from brands, but not necessarily yet a greater presence of the technology in products,” Das said. “There have been many uses over the years, but not used for usually more than a fairly brief promotional period. Probably the longest-running example is the Duracell battery test
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