David Savastano, Editor11.04.20
There has been a lot of interest in creating smart packaging, allowing companies to connect with consumers. RFID has been one success story; there have also been some interesting niche applications for printed and flexible electronics.
IDTechEx projects the market for electronic smart packaging to grow to $206 million in 2025. IDTech CEO Raghu Das noted that interest continues to grow.
“We’re certainly seeing more interest from brands, but not necessarily yet a greater presence of the technology in products,” Das said. “There have been many uses over the years, but not used for usually more than a fairly brief promotional period. Probably the longest-running example is the Duracell battery tester, still sold in some markets such as Europe.
“In healthcare, about two million smart blister packs have been used,” said Das. “RFID is also widely used. In liquor, we’ve seen small implementations, usually for a special feature or one-off promo
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