01.20.17
Thin Film Electronics ASA (Thinfilm) announced a partnership with Sweden-based Beneli AB, a leading provider of world class self-adhesive labels and related solutions. The partnership significantly strengthens Thinfilm’s converter program by providing strategic coverage in Scandinavia and the broader European region.
In addition, the relationship extends Beneli’s wireless product offering beyond RFID asset tracking to now include NFC solutions for consumer engagement and authentication applications.
Thinfilm and Beneli will collaborate to deliver Thinfilm’s NFC solutions – featuring both SpeedTap and OpenSense tags supported by a cloud-based software platform – to existing Beneli clients and other leading consumer brands across a range of markets. Beneli maintains a strong presence in the spirits, medical, cosmetics, and tobacco verticals, and also serves the food, pharmaceuticals, and logistics industries. Initial market trials are expected to begin in the second quarter of 2017.
Each SpeedTap and OpenSense tag is uniquely identifiable and virtually impossible to clone, and can be read with the simple tap of an NFC-enabled smartphone or device. Once tapped, tags wirelessly communicate with the cloud, creating a powerful one-to-one mobile marketing platform from which brands can connect directly with consumers. As a result, marketers are able to instantly deliver authentication messages, promotional offers, product news, and other relevant content. OpenSense technology also offers additional protection against package tampering and refill fraud.
“I’m very excited about our partnership with Thinfilm and the ability it gives us to deliver more value to our customers,” said Jimmy Sterner, CEO of Beneli.
“Our partnership with a European leader such as Beneli fills a key geographic need for us and, as a result, significantly extends our conversion services in Scandinavia and throughout Europe,” said Davor Sutija, CEO of Thinfilm.
In addition, the relationship extends Beneli’s wireless product offering beyond RFID asset tracking to now include NFC solutions for consumer engagement and authentication applications.
Thinfilm and Beneli will collaborate to deliver Thinfilm’s NFC solutions – featuring both SpeedTap and OpenSense tags supported by a cloud-based software platform – to existing Beneli clients and other leading consumer brands across a range of markets. Beneli maintains a strong presence in the spirits, medical, cosmetics, and tobacco verticals, and also serves the food, pharmaceuticals, and logistics industries. Initial market trials are expected to begin in the second quarter of 2017.
Each SpeedTap and OpenSense tag is uniquely identifiable and virtually impossible to clone, and can be read with the simple tap of an NFC-enabled smartphone or device. Once tapped, tags wirelessly communicate with the cloud, creating a powerful one-to-one mobile marketing platform from which brands can connect directly with consumers. As a result, marketers are able to instantly deliver authentication messages, promotional offers, product news, and other relevant content. OpenSense technology also offers additional protection against package tampering and refill fraud.
“I’m very excited about our partnership with Thinfilm and the ability it gives us to deliver more value to our customers,” said Jimmy Sterner, CEO of Beneli.
“Our partnership with a European leader such as Beneli fills a key geographic need for us and, as a result, significantly extends our conversion services in Scandinavia and throughout Europe,” said Davor Sutija, CEO of Thinfilm.
