The new solution will be part of Guala’s Internet-of-Closures (IoC) smart family products, which feature NFC tamper evident closures to protect brands and enable advanced anti-counterfeiting and tamper-proofing. Additionally, brand owners can have direct engagement with consumers – with a simple tap, consumers can learn more about the beverage in question, such as its provenance, a cocktail recipe or reviews, and after opening can extend the dialogue to access exclusive VIP offers, loyalty rewards and more.
“Our Internet-of-Closures platform – a dedicated and optimized IoT platform – will allow spirits and wine brand owners to control their product life and interact with consumers in a newly conceived way,” said Piero Cavigliasso, group innovation technology director at Guala. “Anti-counterfeiting has been an important focus since the beginning of the Guala history and the opportunity given by NFC and IoT technologies will bring us into a new era.”
According to Vandagraf International, by 2026, at least 5.5 billion wine and spirit closures are said to be enabled to interact automatically via the internet.
“The demand for smart, IoT connected consumer products increases dynamically,” said Alexander Rensink, business segment manager of smart products at NXP. “NXP’s collaboration with Guala Closures focuses on the next steps, by adding innovative security features and making tags suitable for in-demand use cases, such as secure authentication and proof of non-tamper.”
The NFC closure is powered by NTAG 213 Tag Tamper technology. NTAG 213 Tag Tamper features an ECC-based originality signature (including an option for a brand unique signature), tamper detection with once-opened status, current status awareness for dual-state applications, and unique on-chip URL creation. Detection of an unauthorized product opening is made possible with a simple tap of any mobile NFC device, with no application needed.