05.19.17
R.R. Donnelley & Sons Company (RRD) will showcase its line of lighted LED cards, powered by printed electronics , at the National Stationery Show, May 21-24 at the Jacob K. Javits Convention Center in New York, NY.
Through the use of lightweight, printed paper circuits, RRD integrates LEDs within a greeting card design to create an engaging experience without adding significant weight or bulk. The cards are thin and elegant, utilizing a simple push button to enable hundreds of activations, and they have a shelf life of more than one year.
“Even in today’s digital age, consumers are looking for one-of-a-kind and special ways to convey their personal messages,” said Brad Hull, VP, Printed Electronics. “Our customizable lighted circuits, along with our other functional offerings such as NFC engagement and augmented reality, provide engaging alternatives to existing cards in the marketplace, and customers will find value in how these cards help elevate messaging.”
Through the use of lightweight, printed paper circuits, RRD integrates LEDs within a greeting card design to create an engaging experience without adding significant weight or bulk. The cards are thin and elegant, utilizing a simple push button to enable hundreds of activations, and they have a shelf life of more than one year.
“Even in today’s digital age, consumers are looking for one-of-a-kind and special ways to convey their personal messages,” said Brad Hull, VP, Printed Electronics. “Our customizable lighted circuits, along with our other functional offerings such as NFC engagement and augmented reality, provide engaging alternatives to existing cards in the marketplace, and customers will find value in how these cards help elevate messaging.”
