Brand owners, retailers and consumers alike gain from interactivity of packaging.
David Savastano, Editor11.21.18
Smart packaging offers numerous benefits for everyone along the supply chain, from enhanced security through anti-counterfeiting measures and inventory management to the ability to communicate with consumers about the product. It is increasingly certain that smart packaging will become more ubiquitous in the coming years, with flexible and printed electronics playing a greater role.
“Smart packaging is no longer desirable, it’s inevitable,” Roy Bjorlin, global commercial and strategic initiatives director, Electronics Materials, Sun Chemical, said. “Data acquisition of buying habits is a necessity at the store level to compete with the digital shopper. Innovative ways to attract and enhance the consumer buying experience within the retail store environment is increasingly essential.”
PragmatIC CEO Scott White said that there are a wide variety of use cases, but the most common theme is the ability to uniquely identify products at
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