Such is the concept behind omnichannel sales. If the person can order the product online and have it shipped to the local store, that is a win for everyone. If the customer orders the product, gets a notice that it has been shipped but the store misplaces it, that is a huge loss.
RFID is just one of the many tools that benefit retailers, consumers and brand owners alike: the ability to have clear, real-time insight into inventory is a plus for all three of the major stakeholders, as are the insights into what sells for the brand owners and retailers and what the product offers for the consumer.
It is a growing market as well. In its report, “Radio Frequency Identification Market: Revenue to Grow at a CAGR of 14.5% During 2018–2028, Driven by Integrating RFID Technology with IoT and Big Data
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