Benefits include the ability to have real-time insight into inventory, as well as what sells for brand owners
and retailers and what the product offers.
Dave Savastano, Editor03.07.19
For retailers, meeting the needs of their customers is the most important job they have. Customers want what they want when they want it, and where they want it. If the customer gets the products, all is good. When they don’t, that’s a problem, as they will go somewhere else, perhaps never to return to the retailer or website.
Such is the concept behind omnichannel sales. If the person can order the product online and have it shipped to the local store, that is a win for everyone. If the customer orders the product, gets a notice that it has been shipped but the store misplaces it, that is a huge loss.
RFID is just one of the many tools that benefit retailers, consumers and brand owners alike: the ability to have clear, real-time insight into inventory is a plus for all three of the major stakeholders, as are the insights into what sells for the brand owners and retailers and what the product offers for the consumer.
It is a growing market as well. In its report, &
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