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Smart Packaging Seen as Making Gains in Europe

Printed electronics provide a variety of functionalities, from brand promotion, tracking and tracing to per-item serialization.

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Sean Milmo, European Editor02.27.19

Interest in printed electronics technologies in smart packaging for supply chains like pharmaceuticals and fast moving consumer goods (FMCG) is growing strongly in Europe.

At the same time, however, problems with the development of the technologies are increasing as they reach crucial stages close to commercialization, such as scaling-up, integration and demonstration of both products and processes.

“There is a real need out there for these technologies but a lot of challenges as well,” Alan McClelland, a printed electronics specialist, told a UK conference on smart packaging organized by the Centre for Process Innovation (CPI).

UK-based CP

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