Brands and retailers gain by ensuring products are available for shoppers.
David Savastano, Editor04.24.19
For retailers, it is imperative that customers be satisfied with their experience when shopping at the store. RFID is helping to improve that experience by ensuring greater accuracy for inventory.
“The retail industry is moving faster than ever before and consumer demand is increasing,” said Francisco Melo, VP/GM global RFID for Avery Dennison. “For retailers to win in a highly competitive marketplace, they need to ensure they enable great consumer experience. A number of studies have shown that if you meet consumer needs and don’t disappoint them then it has a positive impact on the brands. RFID gives brands and retailers visibility over what they have and where they have it - meaning that they are able to meet consumer expectations. RFID is also improving efficiency, which allows retailers to get to market faster and have more control over their inventory.”
“RAIN RFID and RFID items from the Impinj platform are a foundational componen
Continue reading this story and get 24/7 access to The Independent Global Source for the Flexible and Printed Electronics Industry. for FREE
Stay ahead of the fast growing field of flexible and printed electronics, an emerging industry that promises to revolutionize the methods in which electronic components and systems are manufactured. Flexible and printed electronics covers smart packaging and labels, sensors and wearables, solar cells, displays and lighting, batteries, medical devices, military equipment, and much more.
FREE SUBSCRIPTION
Already a subscriber? Login