Brands and retailers gain by ensuring products are available for shoppers.
David Savastano, Editor04.24.19
For retailers, it is imperative that customers be satisfied with their experience when shopping at the store. RFID is helping to improve that experience by ensuring greater accuracy for inventory.
“The retail industry is moving faster than ever before and consumer demand is increasing,” said Francisco Melo, VP/GM global RFID for Avery Dennison. “For retailers to win in a highly competitive marketplace, they need to ensure they enable great consumer experience. A number of studies have shown that if you meet consumer needs and don’t disappoint them then it has a positive impact on the brands. RFID gives brands and retailers visibility over what they have and where they have it - meaning that they are able to meet consumer expectations. RFID is also improving efficiency, which allows retailers to get to market faster and have more control over their inventory.”
“RAIN RFID and RFID items from the Impinj platform are a foundational componen
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